Your Design business deserves a Steady Project Pipeline.
We build business development systems that attract, nurture, and convert better-fit clients—exclusively for interior designers. So you don’t have to do it alone.
The Pain You’re Facing
You’re Great at Design. But Keeping the Work coming in?
that’s a Full-Time Job Too!
If you’re like most design business owners, you didn’t get into this work because you love sales. But when the project pipeline runs dry, so does everything else.
You might be saying things like:
“We’re slammed right now—but I have no idea what’s around the corner.”
“I need more projects or I’ll have to make cuts.”
“I want more of the right clients, not just take what I can get.”
“I’m too deep in client work to focus on business development.”
“Revenue feels like a guessing game every month.”
Feeling that pressure too? Let’s talk.
Clients We’ve Supported
How Will Help Relieve Your Pain
We Turn Business Development Into a System—Not a Full-Time Exhausting Task.
At Pipeline by Design, we help you build a smarter, more sustainable way to grow your interior design business—better yet, keep it moving forward with a steady pipeline.
No cold DMs. No marketing gimmicks. Just a structured system that supports your design business’s creative goals and financial stability.
What we help you build:
A clear message and positioning that attracts ideal clients
A streamlined client acquisition system tailored to your workflow
Easy-to-use lead tracking tools (no more keeping it all in your head!)
Outreach and follow-up templates that don’t feel salesy
Simple automation that keeps things moving when you’re focused on design
We’ve helped residential firms from California to Connecticut to build consistent, qualified pipelines that match their style, pricing, and creative vision.
Ready to remove Business Development from your to-do list?
How We Work
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1. Strategy + Audit
We begin with a deep dive into your current pipeline, lead sources, and business development approach.
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2. Design the System
We build a custom BD system aligned with your goals—complete with messaging, workflows, and tools.
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3. Build & Automate
We implement everything with you, from email templates to lead tracking and automation.
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4. Support & Refine
We stay involved as you run the system—tweaking, improving, and supporting your momentum.
About Pipeline by Design
You Focus on the Creative—We’ll Help with the Growth
Pipeline by Design is a dedicated division of 19th&CO, a business strategy firm that supports interior designers nationwide.
We’ve helped studios across the country stabilize operations, attract better-fit clients, and grow with intention—without sacrificing their vision.
Now, we’re bringing that expertise to your project pipeline.
You’re a good fit …
Ready to Stop Guessing Where Your Next Project Is Coming From?
If you’re an interior design business owner who is…
Juggling client work, but anxious about what projects will come in next
Taking on uninspiring projects out of necessity
Tired of depending on referrals that dry up without warning
Carrying the pressure of keeping a team busy
Doesn’t have time to do business development
Ready to grow (or keep a steady stream of business coming in)—but not sure how to do it sustainably
Let’s build the system that brings in aligned clients—so you can lead your studio with confidence, not panic.